On the right side of the home page (near the top), I've recommended a few books. Here's the reasoning behind each:
Guerilla Marketing in 30 Days
by Jay Conrad Levinson and Al Lautenslager.
Jay Conrad Levinson has written a ton of books on the subject of "guerilla marketing". If you've read one or more, you know that his books are loaded with practical things that can and will help any small business. Most of his advice costs very little (or nothing at all) to implement.
Unleashing the Ideavirus
by Seth Godin
Seth has written several books and this one is superb. We've all heard that "word of mouth" can dramatically increase sales. (Good word-of-mouth, that is.) Well, in Unleashing the Ideavirus, Seth lays out how you can get this started and kicked into high gear. It's an uncanny combination of "I knew this already" and "Damn! This is really new stuff!"
Buzz Marketing with Blogs
by Suzannah Gardner
I wouldn't be here typing this brief review if it weren't for her book. Easy to read and apply. Is "unintimidating" a word?
Getting Everything You Can Out of All You'Ve Got
by Jay Abraham
Jay Abraham has been around for years and years helping thousands of business owners. He's bright, he's incisive and he really cares about others succeeding.
Positioning, The Battle For Your Mind
by Al Ries and Jack Trout
This is a true marketing classic. The book explains in great detail what positioning is and what it can do for you, your product, your business. When you get a comfortable grip on how you can use positioning in your own business, good things will happen. (Note: this is the 20th Anniversary edition with updates and new observations)
The Small Business Success Manual
by Stan Dubin
Stan Dubin...yes, that's me, the author of this blog. Modesty aside, this book is loaded with intensely practical tools. I recommend it for business owners who want to be more in control of the day-to-day scene, who want to reduce the stress in the workplace and who are willing to apply new ideas to increase productivity.
As I continue this blog, I'll add more books that I think business owners will find easy to read and use.
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